Live · Est. 2019 · Accepting two engagements for Q3

Product strategy, UX and delivery governance for companies building serious digital products.

Axiomy Studio helps founders, executives and product teams turn complex ideas into validated, usable and scalable digital products — through strategic product leadership, UX/UI design, SDLC audits and Fractional CPO services.

Book a Product Clarity Call → Explore services
Product OS · Live
Activation rate · last 90d
0%+12.4
Discovery → Validated8/9 epics
Roadmap shippedQ3
Delivery healthGreen
NPS
0
CSAT
0%
TTV
3.2d
Roadmap Q3
12 epics · 4 themes · shipping weekly
Clarity read-out
Delivered Day 3 · signed off Day 5
★★★★★5.0 on Clutch
20+ years combined product experience
Fintech Fluency
Design Thinking
Enterprise & startup leadership
80% repeat clients
★★★★★5.0 on Clutch
20+ years combined product experience
Fintech Fluency
Design Thinking
Enterprise & startup leadership
80% repeat clients
Trusted expertise

Senior leadership that has
actually shipped.

Two decades of product leadership across enterprise and startup environments — translated into clarity, governance and measurable outcomes for the teams we partner with.

Combined product experience
20+ yrs
Leading product, design and delivery at FinTech and SaaS companies across Europe, the UK and the GCC.
6
Industries served, from regulated banking to fast-moving FoodTech.
Deepest domains
FinTechSaaSFoodTechInsurance
Pattern libraries built across the sectors where product decisions carry the most risk.
10+
Product engagements shipped since 2019.
100%
Senior-led delivery — no juniors, no pyramid staffing.
Day 3
First strategic read-out on every engagement.
Ent ↔ Startup
Leadership fluent in both boardroom and backlog.
What we do

Four ways to bring clarity
to your product.

Every engagement is led by a named specialist and sold on the outcome — not the hours. Start where the risk is highest; we'll tell you honestly if the real problem is upstream.

Embedded · Hero

Fractional CPO

Executive product leadership without the full-time executive cost. We sit on your leadership team, own the strategy and roadmap, and bring the delivery layer with us.

  • Strategy ownership
  • Team design
  • Roadmap & cadence
Learn more →
De-risk

Product Strategy & Validation

Reduce risk before you invest in development. Opportunity mapping, evidence-based validation and a 12-month roadmap engineering can actually ship against.

  • Opportunity mapping
  • Validation
  • Roadmap
Learn more →
Experience

UX/UI Audit & Design

Identify the usability issues costing you conversions and elevate the experience. Senior-only interaction, visual and design-system work — done with engineering in the room.

  • UX audit
  • Interaction design
  • Design systems
Learn more →
Delivery

SDLC Audit

Improve delivery performance, team effectiveness and software execution. We find what's slowing you down, why, and the specific changes that move the metric — SAFe-aware, not SAFe-dogmatic.

  • Process audit
  • Team topology
  • Delivery plan
Learn more →
Our methodology

The Axiomy Product Clarity
Framework™

A single operating path from a complex idea to a product that compounds — governed at every step, so the right decisions are made before the expensive ones.

01

Discover

Map the business, the users and the real problem worth solving.

02

Validate

Test the riskiest assumptions early — before a line of code is written.

03

Strategize

Decide what to build, in what order, and the metrics that prove it works.

04

Design

Translate strategy into usable, scalable, on-brand product surfaces.

05

Deliver

Ship with engineering — governed, measured and on a weekly cadence.

06

Optimize

Measure outcomes against the plan and compound what actually works.

Problems we solve

If any of these sound
familiar, we should talk.

“
We're building features but growth is stagnant.
Outcome-led roadmap
“
Our roadmap is chaotic and reactive.
Prioritization framework
“
Our users are dropping off.
UX audit & redesign
“
We're shipping too slowly.
SDLC & delivery audit
“
We need senior product leadership.
Fractional CPO
“
We don't know what to build next.
Discovery & validation
Selected work

Outcomes executives recognize.

A representative sample across the domains where product decisions carry the most risk. Names anonymized where client permission is still in review.

FinTech · Trading platform

Rebuilding the order ticket for retail and professional traders.

A European trading platform was losing active traders at the moment of execution. We ran a ten-week diagnostic, re-architected the order flow, and shipped a redesigned ticket with the in-house team.

−41%
Time to trade
2.6×
Activation
10 wks
Diagnostic to ship
Discuss a similar engagement
Axiotrade trading platform — order ticket on web and mobile
Banking · Digital onboarding

Re-architecting onboarding and money movement for a digital bank.

A regulated challenger bank had best-in-class compliance but a leaking funnel. We rebuilt the onboarding journey and the core money-movement flows around the moments that actually convert.

−38%
Onboarding drop-off
+27%
Funded accounts
12 wks
To launch
Discuss a similar engagement
Axiomy banking product — web dashboard and mobile app
FoodTech · Enterprise platform

Unifying operations across vendors, couriers and storefronts.

A FoodTech marketplace had grown three disconnected operational tools. We led a Fractional CPO engagement, unified the ops platform, and coached two product managers into the seat.

+22%
Order throughput
3
Markets shipped
16 wks
Embedded
Discuss a similar engagement
Axiomy FoodTech ops platform — admin dashboard and mobile app
FinTechTrading platformsBankingFoodTechEnterprise softwareSaaSInsurance
Why Axiomy

Four disciplines.
One accountable partner.

01

Strategic Thinking

We start with the business outcome and work backward. The right product decisions — made before the expensive ones.

02

Product Leadership

Executive-grade leadership that owns the roadmap, aligns stakeholders and leaves a product organization that runs without us.

03

UX Intelligence

Evidence over opinion. We turn user behaviour into interfaces that hold up on Mondays — not portfolio thumbnails.

04

Delivery Excellence

Governance that makes shipping boring again — measured cadence, healthy teams and software execution you can trust.

The studio

Led by the person
in your standup.

Nikolay Stoykov, Founder of Axiomy Studio
Nikolay Stoykov
Founder · Available weekly
Founder & Product Strategist

Nikolay Stoykov

“Your product doesn't need more features. It needs better decisions — made earlier, with the evidence to back them.”

Senior product strategist, fractional CPO and digital transformation advisor with experience across fintech, insurance, SaaS and broader digital product ecosystems. Nikolay leads every engagement personally — bringing executive-level product leadership to teams that need clarity, governance and momentum.

Fractional CPOProduct strategyDigital transformationGamification
LinkedIn ↗ Book a call ↗
Before you book

Questions we answer
on every call.

How is a Fractional CPO different from hiring a consultant?

A consultant leaves a deck. We leave a functioning product organization — the roadmap, the rituals, the metrics and the team design — and we stay until it runs without us. The design and delivery layer is included, not a separate line item.

We just need UX/UI work. Is that still a fit?

Yes. The UX/UI Audit & Design engagement is scoped for exactly that. We won't sell you strategy you don't need — but we will tell you honestly if the real problem is upstream of the screens.

What does the SDLC audit actually produce?

A written report, findings sessions with your engineering and product leads, and a 90-day remediation plan with named owners. For enterprises we also run a team-topology workshop. No slideware.

Which industries do you work in?

Our deepest pattern libraries are FinTech, SaaS, FoodTech and insurance. We've also shipped work in banking, telecom, mobility and logistics. If your domain looks nothing like those, we'll say so on the call.

How quickly can we start?

Clarity sprints usually start within two weeks of signature. Embedded engagements start at the top of the next month. We cap active clients so the senior team stays actually senior.

Let's talk

Your product doesn't need more features.
It needs better decisions.

Let's discuss how Axiomy Studio can help your team build with greater clarity and confidence. A 30-minute call — no deck, no pitch. Bring one product question you're stuck on.

Book a Product Clarity Call →